Luxury Homes and Luxury Real Estate
Languages Currency Log In Contact Us
  • Luxury Living
    • Blog
    • LuxeTrends®
    • Luxury Portfolio Magazine
    • News
    • Reports
    • Luxury Portfolio TV
  • Members
    • Member Companies
    • Design Collection
    • Development Collection
  • Search
    • Advanced Filters
    • Developments
    • Luxury Homes Markets
    • Map Search
    • Recent Sales
    • Rentals
  • About Us
  • Home

  • Agent Login
  • Client Login

  • Languages  
  • Currency  
    • United States Dollars
    • Euros
    • British Pounds
    • Canadian Dollars
    • Australian Dollars
    • Mexican Pesos
    • Swiss Francs
    • New Zealand Dollars
    • View More Currencies

  • Search  
    • Advanced Filters
    • Developments
    • Luxury Homes Markets
    • Map Search
    • Recent Sales
    • Rentals
  • Members  
    • Member Companies
    • Design Collection
    • Development Collection
  • Luxury Living  
    • Blog
    • LuxeTrends®
    • Luxury Portfolio Magazine
    • News
    • Reports
    • Luxury Portfolio TV
  • About Us
  • Contact Us
  • Member Companies
  • Design Collection
  • Development Collection
  • Blog
  • LuxeTrends®
  • Luxury Portfolio Magazine
  • News
  • Reports
  • Luxury Portfolio TV
  • Advanced Filters
  • Developments
  • Luxury Homes Markets
  • Map Search
  • Recent Sales
  • Rentals
  • About Us
  • Contact Us
  • United States Dollars
  • Euros
  • British Pounds
  • Canadian Dollars
  • Australian Dollars
  • Mexican Pesos
  • Swiss Francs
  • New Zealand Dollars
  • View More Currencies
  • Agent Login
  • Client Login

Luxury Real Estate Network Issues White Paper on Young Affluents
Thursday, July 24, 2014

CHICAGO – Luxury Portfolio International® has released a white paper on “Young Affluents in the Digital World: The Impact to Real Estate,” developed to give its member firms a deeper understanding into this increasingly influential demographic – 90% of whom indicate that homeownership is very important to them.  

Commissioned by Luxury Portfolio International®, the luxury face of Leading Real Estate Companies of the World®, the white paper offers unique insights on how to leverage the changing role of the salesperson in the digital age and is based on research from the Survey of Affluence and Wealth in America, produced by Harrison Group and American Express Publishing, part of the Affluent Media
Group, a Division of Time, Inc.

Several key takeaways are explored in detail in the white paper, available exclusively to Luxury Portfolio members.  With the understanding that Young Affluents believe online access to user feedback and category experts is a more valuable way to conduct research than consulting a sales professional, it becomes the sales professional’s responsibility to identify and present personally relevant information not easily found online. 

“Because of this group’s proficiency in conducting online research, the sales professional’s role has evolved to become, in essence, a ‘Lifestyle Concierge’,” said Stephanie Pfeffer-Anton, Luxury Portfolio executive vice president. “While so much information is readily available to consumers, true market intelligence – especially as it relates to the distinct needs of any given consumer – has become more valued than ever and is a true differentiator of a great sales person.”

As a whole, Young Affluents consider time a commodity to be protected, and they view technology as a tool to help them maximize efficiency and make room for the things they love. With this focus, they conduct their own research initially, but then reach out directly to a listing agent, recognizing that approach as the most reliable way to get answers quickly.

Further, the research revealed that Young Affluents have a new sense of personal economic invulnerability, having achieved self-reliance during the recession. Despite this, they have maintained resourceful consumer habits developed during the recession and appreciate an excellent sales experience even more than their predecessors.  They value professionals who are armed with statistics, tools and marketing expertise.

In addition to this and other research on the high-end segment, Luxury Portfolio markets over 25,000 luxury homes to over three million high-net-worth visitors annually on its award-winning websitewww.LuxuryPortfolio.com and through its magazine, which is distributed twice a year with a total distribution to over 100,000 high net-worth consumers per issue. 

A summary of the white paper is available on www.LuxuryPortfolio.com.

 

###


About Luxury Portfolio International®
Luxury Portfolio International® (www.LuxuryPortfolio.com) is the luxury face of Leading Real Estate Companies of the World®, the largest global network of premier locally branded companies dominated by many of the world's most powerful independent luxury brokerages. Luxury Portfolio International attracts a global audience of visitors from over 200 countries/territories every month and annually markets over 25,000 luxury homes to over three million high-net-worth visitors.

Contact: Robin LaSure / Luxury Portfolio International® / 312-424-0436 / rlasure@LuxuryPortfolio.com



  Back To News
  • Luxury Portfolio Home
  • LuxeTrends®
  • Luxury Real Estate Blog
  • Luxury Home Plans
  • Site Map
  • LuxeXchange
  • Accessibility
  • Cookie Policy
  • Equal Opportunity Employer
  • Luxury Real Estate Markets

Fair Housing
Fair Housing and Equal Opportunity

© 2021 - Luxury Portfolio Use of content and data contained herein is strictly limited. Disclaimer, Terms of Use, Privacy Policy and DMCA Notice.

Cookie Settings

Loading...