The New Rules for Marketing Luxury Real Estate
In an article featured on Forbes.com, The New Rules For Marketing Luxury Real Estate, Stephanie Anton, president of LPI, shares vital information on how agents and real estate professionals can create an effective marketing plan to reach today’s high-net-worth consumer.
These findings include:
- Identifying and Understanding the Affluent Consumer – Who is the high-net-worth consumer today and which media avenues affect their purchasing habits?
- Crafting an Engagement Plan – What tactics can real estate professionals implement to make this group stand up and take notice?
- Leveraging the Most Relevant Media Channels – What mediums should real estate professionals target in their marketing strategy to reach this discerning group?
For more information on the research covered in this piece, download our whitepaper Media and The Message: Marketing Real Estate to the Affluent.
To learn more about our affiliation with the Forbes Real Estate Council, read the press release or our blog post.