Insights from the LPI 2019 Agent SUMMIT: Innovation and Today’s Luxury Consumer
LPI unveiled its updated branding and logo during the 2019 Luxury Portfolio Agent SUMMIT revealing the brand’s commitment to evolving to meet the needs of today’s luxury consumer. Leaders from the LPI network also discussed how they are implementing new and innovative practices to create new experiences for clients.
Innovation is curated by technology, problem solving, and calls for ideas to act as a catalyst for better solutions. Katie Minkus of Hawaii Life Realtors expressed how simply staging homes can accelerate the purchasing rate as it gives buyers a finer look into what their lives could resemble if they decide to follow through with that particular property. Interactive filming of homes is becoming more and more prevalent in real estate as it affords the client the luxury of touring the home without excusing them from their daily routine. Convenience and qualitative initiative can create swift results for both the buyer and seller when purchasing a home.
The new buying trend utilizes the convenience of our computers allowing us the opportunity to do more in less time. Auctioning homes is transcending more domestically giving buyers more depth in their acquisition options. Libby Leahy of Concierge Auctions shared how with the click of a button the consumer now has the ability to see the purchase of a home with ease from their desktop. Peter Thompson of Barfoot and Thompson communicated that more homes are sold through auction than ever before, which translates to lowering the days on the market, increasing the amount of commissions, as well as ultimately consolidating the entire buying process.
With the competitive landscape evolving quicker than ever before we cannot afford to overlook any opportunity that will allow our brand to stand out amongst the competition. Key facets brought to our attention from Katie Thurber of Halstead Real Estate in New York were to keep a keen eye on metrics that affect your platform. Engagement with posts is paramount to measuring the success of your online presence. Branding yourself in a way that’s in alignment with your business and its practices is another key aspect all agents need to take heed of.
Anne Gianutsos of Houlihan Lawrence Real Estate in New York shared that with how saturated the digital marketing vertical is we cannot overlook the impact a personal relationship has with people. Many agents in the session agreed that word of mouth is still the best form of advertising for agents. People do business with people they like and real estate is a prime example that this concept reins true time and time again.
The 2019 SUMMIT included thoughts and ideas enlightening agents and brokers alike that what we know today is not what will transcend into tomorrow. Our transparency and more so our authenticity to our clients will reflect in the results that we yield. In a space as delicate as this we can not afford disingenuous transactions rather ones that continue to manifest in the years to come so that we ourselves may breed a culture of connectedness with our agents, brokers, and homeowners.
Take a look at the third entry in our conference concentration series for information on strategic practices for luxury agents.